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WiTWA TECHXchange: Personal branding - your values, your vision, your opportunities

  • The Globe 495-497 Wellington Street Perth, WA, 6000 Australia (map)

Designing your personal brand means building a narrative to show the world what you can contribute, while still being you. Cultivating your personal brand is valuable, since a strong reputation can put you on the radar for exciting career opportunities. But personal branding has some challenges for female professionals, including the “likability conundrum” and the balancing act of putting yourself 'out there' without being perceived as a craven self-promoter!

Join us on Wednesday, April 18th at 5.30pm, for a panel-style conversation to navigate these conundrums and explore ways to develop a robust personal brand. We are excited to host an eclectic mix of panellists who will share their diverse views, experiences and stories about what works, and what doesn't when it comes to personal branding.

Marion Burchell, A/Chief Executive and GCIO at the Office of the Government Chief Information Officer: Marion is the A/Chief Executive and GCIO at the Office of the Government Chief Information Officer. She has a thirst for learning and trying her hand at new experiences that include policy, planning, intergovernmental relations, change management, innovation, technology and natural resource management. Her work has been recognised nationally and internationally on the topics of public participation in the development of public policy and public sector innovation. 

Marion has a passion for solving many of the world’s complex challenges through innovation and entrepreneurship, which has resulted in her actively participating in Change Makers Rules Breakers, Virgin Unite and Meridian Global as the partnerships board member. This was born from a life of traveling and living around the world and experiencing many of these challenges. Her sense of adventure extends outside of work and includes motor sport, kitesurfing, travel and a love of food.  She was previously the Executive Producer of TEDxPerth and a founding board member of the Harvest Young Agri-food Professionals Network. She currently the partnerships board member of the Meridian Global Foundation.

Linda Wayman, former General Manager, Southern Cross Austero: Linda Wayman was General Manager of Perth’s two leading radio stations – mix94.5 and hit92.9 for over 14 years, successfully navigating major change including digital disruption, increased competition, takeovers and high risk changes to on-air talent.

Before SCA, Linda was General Manager of EventsCorp, Western Australia’s major events agency charged with attracting major international events to WA for outputs in economic impact, media impact and under the banner of The Best on Earth in Perth aimed at generating community pride.  Linda is also one of the State's most vocal advocates for women in business. She is passionate about encouraging women to aspire to leadership roles. Linda is renowned for her honest and down-to-earth style. Linda has been awarded Telstra Businesswoman of the Year for WA; Advertiser of the year in WA and has been inducted into the WA Women’s Hall of Fame. She is currently on the Boards of Tourism WA, Venues West, and Carers WA.

Julissa Shrewsbury, Director, New Work Consulting, Business & Personal Brand Strategy: Julissa Shrewsbury is the founder and managing director of New Work Consulting, a multi-award winning consultancy in business and personal brand strategy and communication. Taking a people approach to branding, NWC specialises in personal brand development and LinkedIn strategy for corporate executives and teams. A LinkedIn Influencer and thought leader in personal branding for business, Julissa travels nationally for work and regularly writes and speaks on topics such as personal branding, using LinkedIn strategically, and how to use online content to create a high-impact personal or business brand.

Julissa is a published author and has also been interviewed on various radio programs and online podcasts. She has presented training for The Singapore Institute of Directors, RSM, HLB Mann Judd, UWA’s ECOMS students, Central TAFE’s Marketing and Commerce students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and lawyer CPD programs, among many others. Her articles have been published in various print and online media, including The West Australian, The Sunday Times and

Get your tickets quick before they're snapped up! Plenty of Nibbles are included and drinks available for purchase. Tickets $15 plus booking fee HERE 

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Thanks to support provided by the Department of Communities for the WiTWA TECHXchange event series in 2018 we are able to offer a number of free tickets to women who are currently studying (part-time or full-time), unemployed or looking to transition into a role within the science or technology sectors. A limit of 2 tickets per person applies. If unsure whether this applies to you, please email