Sara has spearheaded ground-breaking digital transformations that have left an indelible mark on both private and public sectors. She has worked in diverse industries including tertiary education, finance, mining, insurance, government, and non-for-profit organisations.
Sara’s passion lies in embedding strategic UX methodologies into every venture. She navigates pain points with finesse, fostering collaborative remedies. Her insatiable curiosity about users and their experiences empowers her to stand up as a dedicated user advocate across a wide spectrum of business domains. Sara leverages the insights she has gained from comprehending technology, business dynamics, and human interactions to offer an authentic and transparent consultancy experience to all those she collaborates with.