Where is the real commercial value in on-line social networks?

Gordon Dunbar's career started off controlling dieback in the South west of WA as a Cadet in the Forest Department (CALM). Seeking more ambitious intentions, he returned to Perth to complete his university studies and commence work as an investigation officer with the Department of Primary Industry prior to spending 15 years with WMC in a variety of commercial roles both in Australia and overseas.

In 2001, Gordon left the mining industry to take up a role initially as Head of E-Commerce and then later as CIO and Head of Strategy for Burswood International Resort Casino in late 2004, he left Burswood to pursue his personal interest in a jointly invented and unique on-line social networking and asset management system entitled: "Check your network first" was profiled in The Age & The Sydney Moring Herald newspapers.