The Eight Facets of CRM:Forget One and Your Project Will Disappoint!

For eighteen years now, Graeme Jeffrey Boorer has designed and implemented state-of-the-art customer information driven marketing and business strategies for both Australian and international enterprises. In addition to his consulting and project management experience with some of the world's leading customer-driven corporations, Graeme's continuing study and research into world's best thinking on customer behaviour, relationships, database, direct, interactive and web marketing initiatives, make him a highly sought after speaker, presenter and industry commentator.

Through his consulting engagements, Graeme works with senior executives and their management teams to plan the company's transition from 'product centricity to 'customer centricity'.

Besides the formulation of powerful new business strategies and "customer collaborative" programs, Graeme also works with responsible executives to overcome the hurdles and obstacles that prevent the truly 'customer-centric' organisation.

Graeme's consulting clients include: The Seven Network, Macquarie Bank Limited, AMP Financial Services, General Insurance & Banking, Suncorp-Metway Bank, Telstra, The Salmat Group, Australia Post, Transurban CityLink, Mitre 10, Customer Intellect, The Herald & Weekly Times, Commonwealth Bank Limited, and the Sydney Futures Exchange.